Loyalize is MEA's debut loyalty summit — curated by Dsquares. The room where the region's sharpest loyalty and CX leaders debate what's shifting. They back it with evidence. They leave with frameworks they can act on.

Six shifts. One stage.

Brand leaders, practitioners, and commercial decision-makers — building the next era of loyalty, together, for one day. 

📍Dusit Lakeview, New Cairo 📅 October 20, 2026